You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Effect Analysis.
ANA has found 66 results for you, in 357 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Problems of research buyers and the effect in Britain of the development of a research users' association

This paper starts by discussing the particular problems of market researchers working for manufacturing and other organisations which use research in their marketing, and in general depend on market research agencies to carry out all or some of the...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: John A. Bound
August 1, 1975
×

Citation

Bound, J. A. (1975a, August 01). Problems of research buyers and the effect in Britain of the development of a research users' association. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/problems-of-research-buyers-and-the-effect-in-britain-of-the-development-of-a-research-users-association


Research papers

The experiment near-gratis-fare (German)

To what extent can drivers of private cars be won over to local public transport by cheap fares during the rush hour! Answering this question was the main task of the experiment NEAR-GRATIS-FARE. During the course of nine months, approximately 10.000...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Dieter Franke
August 1, 1975
×

Citation

Franke, D. (1975a, August 01). The experiment near-gratis-fare (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-experiment-near-gratis-fare-german-


Research papers

The effect of market segmentation on new product decisions

When a decision must be made as to whether to initiate or continue research on a specific new product, the nature of that product's anticipated marketing program will usually determine its profitability more than the cost of the proposed research....

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Robert T. Dann
March 1, 1975
×

Citation

Dann, R. T. (1975a, March 01). The effect of market segmentation on new product decisions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-effect-of-market-segmentation-on-new-product-decisions


Research papers

Factors affecting response rates in market research surveys

In this paper, the author brings together from varying sources evidence as to the extent of the growth in refusal rates, discusses and evaluates possible causes of the increase in the percentage of selected respondents who will not co-operate and...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Peter B. Hodgson
Company: Harris Interactive (Europe)
September 1, 1974
×

Citation

Hodgson, P. B. (1974a, September 01). Factors affecting response rates in market research surveys . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/factors-affecting-response-rates-in-market-research-surveys-


Research papers

A novel approach to planning and simulation in the field of marketing (German)

The method being introduced here was developed by Infratest, Munich. The first section is devoted to the requisites of applications with which marketing models have to comply if they are to meet the requirements of the user. The second and third...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Erich Weihs
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 1, 1973
×

Citation

Weihs, E. (1973a, September 01). A novel approach to planning and simulation in the field of marketing (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-novel-approach-to-planning-and-simulation-in-the-field-of-marketing-german-


Research papers

A novel approach to planning and simulation in the field of marketing

The method being introduced here was developed by Infratest, Munich. The first section is devoted to the requisites of applications with which marketing models have to comply if they are to meet the requirements of the user. The second and third...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Erich Weihs
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 1, 1973
×

Citation

Weihs, E. (1973a, September 01). A novel approach to planning and simulation in the field of marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-novel-approach-to-planning-and-simulation-in-the-field-of-marketing


Research papers

The nature and pattern of advertising and related research

The Marketing Communications Research Unit at Cranfield School of Management is currently conducting a long term empirical study of the Measurement of Advertising Effectiveness. It is sponsored by some 20 major organisations in the U.K., covering...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: David Corkindale, Sherril Kennedy
June 15, 1973
×

Citation

Corkindale and Kennedy (1973a, June 15). The nature and pattern of advertising and related research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-nature-and-pattern-of-advertising-and-related-research


Research papers

Towards widening the range of concepts used in creative strategies

The argument put forward in this paper and illustrated by examples is that the language in which advertising is discussed and the way in which research methods are often used all tend towards emphasising a limited range of advertising strategies, the...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Tony Twyman
June 15, 1973
×

Citation

Twyman, T. (1973a, June 15). Towards widening the range of concepts used in creative strategies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/towards-widening-the-range-of-concepts-used-in-creative-strategies


Research papers

The reflection of the effects of a changing environment in the development of requirements

The importance of market research is steadily growing in Hungary too. The enterprises make their short and medium range decisions concerning production on the basis of the expected reactions of the market. Prior market surveys and the conclusions to...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: V. Vani
June 15, 1972
×

Citation

Vani, V. (1972a, June 15). The reflection of the effects of a changing environment in the development of requirements. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-reflection-of-the-effects-of-a-changing-environment-in-the-development-of-requirements